1. IT’S ALL ABOUT THE PRODUCT. . .
. . . And the people. Our company thrives on helping people live better and be better. This seems to be the very heart and soul of our company. The company only does important things. It develops good and useful products, and supports a friendship/referral marketing system, which allows the company to avoid traditional advertising expenses and concentrate on the people it is trying to serve.
“Concern for man and his fate must always form the chief interest of all technical endeavors. . . in order that the creations of our mind shall be a blessing and not a curse for mankind. Never forget this in the midst of your diagrams and equations.”
~ Albert Einstein
2. HEAVY LIFTING DONE FOR YOU. . .
Our company has done all the heavy lifting for you. It has taken care of all the traditional expenses of running a business. All this redounds to you, the distributors and associates, who can start up our own business for under a few hundred dollars (including subscription) and be 100% in control of our own financial future.
3. EASY TO USE. . .
The key to wealth is repetition and duplication. Luckily, the key to your future with our company is repetition and duplication. The product is easy to share, easy to order, and be of benefit to you at all times, even as you travel. It’s easy to assimilate into your lifestyle.
4. THE PRODUCT SELLS ITSELF. . .
Many people who use the product for an extended time become personal testimonials to themselves as well as others. Be sure you have your own personal story or testimonial about the product.
5. EXCITEMENT THROUGH KNOWLEDGE . . .
The company believes in the effective dissemination of useful knowledge. In fact, they want product knowledge to motivate people. It’s contagious. It truly is synergy at is best. You are not alone.
6. “THE FIRSTEST WITH THE MOSTEST”. . .
One great time-honored marketing idea is to be there first, capture a marketplace, legally protect the product, support the direct sales force and succeed as your associates succeed. This is especially important for new people and people who are serious about building a quality business for the long term.
7. DON’T EVER UNDERESTIMATE. . .
. . .the power of exponential returns. A quality business organization with a large growing income stream is worth the effort. Yes, there is a price to pay, but the future will be so much better with a large second paycheck. People work hard and then “become an overnight success.” Stick with it.
8. EMPHASIS ON EDUCATION. . .
No idle promises. No false claims. The emphasis on introducing new people is two-fold: (1) Get people excited with knowledge. Make reports available. Open them up to discovery and let people have their own “Ah Ha” moment. People get excited for their own reasons—after studying the product there are reasons enough for many people to get excited. (2) Try it. Let them prove to themselves they like it. People can quit whenever they want. People can discover for themselves the benefits of our product.
9. NUMBERS BEHIND THE PRODUCT. . .
The number one most frequently asked question is this, “Does it work?” First of all, the company does not guarantee success. However, there are ample research studies and observations made and a huge quantity of successful customer usage. The company is ready and willing to share this knowledge with customers.
10. BUILD FOR GROWTH OF INCOME. . .
The company prospers as their sales associates build their individual organizations. The compensation plan is quite easy to understand, and once understood two features become apparent: 1) It’s all about growing the business. Each associate is responsible for their own success. They can build quick start-up income, plus steady (residual) income. They can also build an additional income by increasing their individual organization. 2) The company is passionately dedicated to helping individual Affiliates and their organizations succeed.
11. ESSENTIAL, EFFECTIVE AND EFFICIENT. . .
The company has a research and development team. They want their product to be efficacious and stand the test of time. Our company is a leader in their industry with special care given to customer support.
12. QUALITY PRODUCTS ATTRACT QUALITY PEOPLE. . .
Our Affiliates are concerned, loyal and passionate people. Most know what it takes to succeed. Most are people people, but there is room in every region and city for a host of people with different talents and desires. Quality people stay focused.
“The single minded ones, the monomaniacs, are the only true achievers. The rest, the ones like me, may have more fun; but they fritter themselves away. . .Whenever anything is being accomplished, it is being done, I have learned, by a monomaniac with a mission. The rest of us—with multiple interests instead of a single mission, are certain to fail and to have no impact at all.”
~ Peter F. Drucker
Adventures of a Bystander
“If you’ll do for two years what most people won’t do, you’ll be able to do for the rest of your life what most people can’t do.
~ Wade B. Cook