Have you ever wondered why some people are so successful in business while others continually struggle? Are there things—even little things—you can do to make big differences in your profits? And if so, what are they?
Many people realize much of success comes down to packaging. We believe this is another way of saying marketing—putting "IT" all together in a useful, exciting and pertinent format.
FEATURES VERSUS BENEFITS
In the business world, in fact, in all areas of sales and marketing, the following needs to be taught: the difference between selling features versus educating people on the benefits.
A feature is something that stays
with the product or service whether you buy and use it or not.
A benefit can only be derived if you
buy and use the product or service.
An example: A car salesman says, "This car has the best carburetor on the market." That is a feature. Now he says, "This car will save you $420 a year in gasoline costs because it has the best carburetor on the market." The benefit is the gas savings.
YOUR FINANCIAL FUTURE
Let's suppose you realize that your financial future—raising kids, college, a nice home and a better retirement—depends on building another, independent source of income. This extra wealth and income cannot be just another job where your life is controlled by someone else. The benefits of having this extra income speak for themselves. For many it's not a luxury to make more money, it's a necessity.
Okay, let's think about business with this end in mind. What do you want the results to be? You don't need to be busier, but you do need results. Let's say you've found a good company with an affiliate program. Look at the business enterprise, and see if you fit in easily. Ask yourself: What are the benefits to using the product? Are the results definable, achievable and provable? Do facts, scientific and otherwise, back up the claims? Is it something you use and see others using—if they just knew about it? Is it exciting?
Now, learn how to frame your ideas about this product/company in terms of benefits—not just to you, but in terms of how it benefits potential customers and clients. Teach them the facts, show them real results, and let this knowledge move them along. You don't need to sell anything—just be a good teacher or introduce them to someone on your team who is a good educator.
All purchases are based on some emotion. Think of your emotional needs. Now expand your thought processes to other's needs: (1) What are their needs? (2) What do they find of value? (3) Why should they purchase and use this product? Do they also need more income?
$9,000 A MONTH
Let's imagine you would like to create an income of $9,000 a month. That's about double the national median income of $48,000 a year. Is it a worthwhile target for you? Yes, if you choose wisely it is achievable. Now, what small things must you do in the way you think, whom you associate with, and how you learn and grow into the business? Think and take small steps. Remember the key to wealth is repetition and duplication.
Focus on the simple, small things and daily increase your knowledge and skills. Small things do add up. You'll soon be pleasantly surprised at the winning results you'll achieve and the powerful benefits you will realize.
"If you think money is your hope for independence,
you will never have it. The only real hope that a man
or woman will have in this world is an abundance of
knowledge, experience and ability." —Henry Ford
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